CHARM IT!

The marketing genius behind the immensely popular Pandora charm bracelets is just that, a genius. I see Pandora's hanging off the wrist of several friends and currently my own- my mother sent me one for Christmas. The concept is pretty clever; every holiday, special occasion or shopping excursion you will be gifted a new charm (in other words, Pandora will ALWAYS make money...smart!). My daughter of course was thrilled with the idea of hanging cute little dangling pieces off the bracelet and wanted to wear mine every chance she had...for fun. Thinking this idea is a great marketing tool for kids, I decided to do a little research and found a cute charm company in Germany, CHARM IT! that designs charm bracelets for the smaller set. With ice cream cones, strawberries and cute cupcakes to choose from, the bracelets are fun and very colorful. My littlest one even got in on the excitement...they had a monkey charm and SHE LOVES monkeys!! The concept is cute, kids love them and it makes for a charming (no pun intended) 'best friend' gift.